Name: Wella Color Charm #4NW Medium Natural Warm Brown (1.4oz)
Brand: Wella
SKU: 0RFQQUA0YZ3C
Availability: OutOfStock
Rating: 4.6 (1835 reviews)

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Wella Color Charm #4NW Medium Natural Warm Brown (1.4oz)

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

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Medium natural warm brown liquid hair color

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Blonde

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Platinum

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walmart.com

I have been using this hair color for about 20 years.  I find it high quality, easy to apply, and the most natural looking color.  My daughter has had color done in salons at a much higher cost.  I recently did her hair with wells, and her hair color now is very close to her natural color again.  She was amazed

Ling lasting most natural looking hair color

wella.com

I have been using Wella color Charm Permanent Hair Color for over 20 years.  It never disappoints!  With the rich color tones, gentle formula and 1:2 ratio, it is unbeatable.  You can use as much as you need and save the rest for your next coloring.  
❤️ Thank you Wella! ❤️

Long lasting grey coverage & gentle formula!

My new #1 fave is Color Charm 911/9N Very  Light Blonde. I now have the much-wanted Antique Gold blonde so in vogue. (And my hair's naturally blue-black.)

Love the fragrance, too.

Call 911 for Awesome Gold Color!

I have been coloring my hair myself for 20 years and I always use the same color. I have never had a problem with the coverage or the color. What I like about Wella Color charm is the consistency of color because I do not want my hair to look colored. I want it to look natural and when I use it and follow the instructions it always looks good.  Thanks Wella !!!

Old Faithful

I will never use supermarket dye again!  I don't know why anyone would give it less than 5 starts unless they don't know what they r doing!!! I use 2 pts dev to 1 bottle dye instead of 1-1 depending on the color

Don't ever use box dye again

I bought 4A / 237 Medium Ash Brown to darken my brassy faded hair. And it is DARK. It almost looks black in artificial light and not even close to medium brown in natural light. I left it on for 30 minutes as instructed and my hair is so dark from it. I don't have anything against dark hair, but I did not have my hair bleached twice to get a color that looks almost like my natural hair color. I'm highly disappointed. Go lighter than you think you need to go.

Color is not as described!

I have naturally dark ash blonde hair with a few grays here and there. I've had my hair colored and highlighted some in the past, and fell in love with Wella Tango 2P over a year ago. My hair stylist has been slowly getting me back to my natural color. The brass was bothering me, not going away with special shampoo, and I thought the last set of highlights were too light, so I researched colors and got Wella Charm Gel 6AA/542 Dark Blonde Intense Ash. Much to my dismay, it turned my hair red! I look like a ginger kid! I would attempt to fix it myself, but how do I trust a product now? I would expect this from something at the grocery store. Guess I'm
back to salon hair color.

Dark Blonde Intense Ash turned my hair RED!!!

Quality control
I started using only Wella products about 4 years ago. It was introduced and suggested to me by a hair stylist who used to dye my hair.  At that time, it was only possible to purchase  individual components and the boxed product became available about a year ago. I have been buying the boxed product and doing myself since then. 
In the past month I have purchased and used 3 boxes. Same color as always; however, not the same results. The first one turned my roots purple. The second box also turned purple in the bowl so I didn't try to use it. The third didn't turn purple so I applied it. I am not too sure what I would call this color but it is not a color that I want to have on my head or anything like what is on the box.  Is this the quality of product which I can expect  in Mexico or is this type of thing happening elsewhere????

I have used the 911 for years and loved it. Then it changed to 9N, still good. My most recent purchase was of 9NN. There were no other options in the 9 series so I assumed (silly me) that this was again a label change, not a product change. Product looked different coming out of the bottle and I now have light orange hair! Yuck!

Bring back my old 911!