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Sound frequencies that are harmonic, uniform and “in tune” with nature combined with the legendary Rapala “wobble” is what makes this lure so effective. Rip it fast or run it slow.

Rapala Rippin' Rap 2", Firetiger

Rapala Rippin' Rap 2", Chrome

Rapala Rippin' Rap 2", Yellow Perch

Big action in a small bait with a weighted body that casts incredibly far for such a small profile. Slow-sinking, its unique lip design creates an enticing wobbling and rolling action.

Rapala Ultra Light Minnow 2-1/2", Firetiger

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.

Rapala Husky Jerk Crankerbait Lure, Multi-species, easy to use

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

Rapala Jigging Rap Lure

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4 AA batteries (not included), this handy tool also features a built-in hook sharpener with fine grade aluminum oxide stone. Next time, you’ll look forward to changing your line.

Rapala® Line Remover with Hook Sharpener

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood.

Rapala Jointed Jerkbait Lure, Perfect choice for cold fronts

Simple and easy to use, this compact design is the perfect size for storing anywhere. Digital scale powered by one lithium coin battery (included) includes tare weight function and 4 minute auto shutoff. Water resistant & chrome plated hook. This scale is sure to become one of your "must have" items. Measures in pounds and kilograms.

Rapala® Mini Digital Scale 50lb

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala® "wobble" is what make this lure so effective. Rip fast or run it slow.

Rapala Rattlin'Rap Crankbait Lure

actual_color

Shad

Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.

Terminator Shuddering Bait Jig

size

Chartreuse & White Shad

Crawdad

Dirty Chartreuse Shad

Glimmer Blue Shad

Green Pumpkin

Nest Robber

The strongest, most durable small diameter braid. R8 precision braiding and fiber technology provide superior strength, roundness and line consistency.

Sufix 832 Advanced Superline fishing line

Rapala® 25lb Mini Digital Scale

<p>Rapala 8" Swede-Bore Ice Drill features a telescopic shaft for easy transportation on all your ice fishing trips. The drill is powder coated for extra protection against rusting.</p>

Rapala Swede-Bore® Manual Ice Drill

The sharpest blades for that “brand new” blade experience. For Tundra,BlackIce, Vortex

Rapala® Black Ice Vortex Power Drill Cutter

The Rapala edge sunglasses have premium polarized lens technology with a modern matte finished frame. The soft to touch frame consists of a lightweight polycarbonate, offers 100% UVA, UVB sun protection and has a hydrophilic nose piece for added comfort

Rapala Edge Sunglasses

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness.

Rapala Shadow Rap Shad 3-1/2", Blue Ghost, Sharp left to right turn

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure so effective. Long-casting, lipless design makes this lure viable anywhere you can fish. Rip it fast or run it slow, either way it sounds like the dinner bell to fish. Features premium VMC® black nickel hooks.

Rapala Rattlin' Rapala 2-3/4", Firetiger, Classic lipless body

Rapala Rattlin' Rapala 2-3/4", Baby Bass

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural, glass and UV patterns.

Rapala Husky Jerk 2-1/2", Silver, Plastic body with loud rattle

Rapala® Husky Jerk 12S Lure, 4-3/4", Silver

Rapala Husky Jerk 4-3/4", Firetiger, Plastic body with loud rattle

Rapala Husky Jerk 4", Yellow Perch

Rapala Ultra Light Minnow 1-1/2", Yellow Perch

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. The compact Scatter Rap® Crank covers the water, not in depth, but with a wide, erratic sweeping action no other crankbait has. Made of balsa, with a custom Scatter Lip, the Scatter Rap® Crank perfectly mimics vulnerable baitfish. Agile, nimble and responsive, simple cast it out and retrieve, the Scatter Rap® Crank does the rest.

Rapala Scatter Rap Crank 2", Baby Bass

Rattlin' Rapala 3-1/8", Holographic Shad, Classic lipless body

The BX™ Minnow, like the BX™ Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are unmatched by any other bait on the market. Plus the finishes are the most life-like yet. Designed with the clear intention that it would embody the traditional attributes Rapala balsa baits are known for with the heavy-duty toughness that fighting large, toothy fish demands, the BX™ Minnow is sure to be an instant Rapala Classic.

Rapala BX Minnow 4", Purpledescent

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® Shad consistently swims with an erratic and evasive sweeping action – perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of gamefish.

Rapala Scatter Rap Shad 2-3/4", Bluegill

Rapala Rattlin' Rapala 2", Silver Gold, Classic lipless body

Features compact interlocking design that easily fits in your pocket. Lightweight co-molded design is strong and rigid. UV resistant plastic with hardened steel spikes. Includes lanyard, ice claws float

Rapala Ice Claws Safety Spikes

The Flexfit® sublimated cap delivers the necessary performance while you hunt your brag worthy catch. Decorated with the Rapala® logo for a bonafide winner. Solid 6-panel construction, with adjustable snapback. The mesh back breathes and has slight give for comfort. OSFA One Size Fits All construction.

Rapala® Largie Cap

Rapala® Husky™ series of combos include many features that make all Rapala™ rods and reels serious fishing tools. More features than any competitor at a better price, and with better performance.

Rapala® Husky Spin Combo 6.6 Rod and Reel

RSC™ Solid Boat rods have been the mainstay of our trolling rod offerings. We’ve sold 10’s of thousands of these rods for one reason, the value and performance of these rods cannot be matched. Handsomely outfitted and tough as nails.

Rapala® RSC Solid Boat Rod

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Custom designed weight is shaped and positioned to stay out of the way of the hook. This design creates a responsive, easy to impart, walking action. Extra-wide hook gap converts strikes into fights.

Terminator Popping Frog Lure

Magnum™ Trolling Series of rods are designed specifically use with downriggers, Dipsy Divers™, and mooching techniques. These rods offer performance and durability that professional guides and tournament pro’s demand.

Rapala® Magnum Spinning Travel Rod

Designed for the walleye angler, these rods are crafted with features and actions that meet the needs of specific walleye angling techniques. Quality components and high modulus graphite blanks are at the core of these value priced rods.

Rapala® Spin-Walleye Team Issue Rod

Rapala® Magnum Musky Casting Heavy Rod

RapalaÂ® Magnum Spin Rod

Small in size with big time features this Mini Pliers and Mini Side Cutter Combo are sized for tackle box or pocket. Compact needle nose pliers have same workability as a larger pair and can get places larger models can’t. Spring loaded for one hand operation with co-molded handles for comfort. Mini Side Cutter has sharp cutting blades to cut wire leaders and freshwater hooks. Co-molded handles, spring loaded for ease of use. Carbon steel construction with nickel plated finish.