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Is that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curly girl’s go-to for achieving that perfect balance of having defined, enhanced curls with a lightweight and touchable hold. As the Curl Talk Activating Mousse is working to add definition to your curls, it’s also providing long lasting protection against humidity, which will have your curls thriving in any environment you put them in. Not Your Mother’s Curl Talk Activating Mousse also delivers a boost of frizz control and moisture for your curls—just another reason you’ll find them smooth and soft to the touch after every use. Curls that hold their shape and move freely? Nothing can stop them now. Start by shaking the can vigorously and then turn it upside down and dispense some into your hand. Apply it to your roots and then continue down, working the citrus jasmine scented mousse through to the ends of your curls. As you do, enjoy notes of lemon, jasmine, rose water, sunflower and sandalwood. Not Your Mother’s Curl Talk Activating Mousse is free of protein. It’s also great for all curly hair types - 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B & 4C - including both natural and color-treated hair, and is free of sulfate surfactants, silicones, parabens and drying alcohol.

Curl Talk Activating Mousse, Every curl girl’s go-to!

Want definition for your curls at their every twist and turn? Not Your Mother’s Curl Talk Defining Curl Cream is your answer to achieving clearly defined curls and added bounce within your day-to-day styling routine. Not only is it a member of one of our most-loved collections, but it’s also packed with benefits. It delivers maximum definition, but it also works to seal in moisture, control frizz and add shine. Formulated with Not Your Mother’s Rice Curl Complex—a blend of rice, keratin amino acids and enzymes—our Curl Talk Defining Cream will hydrate, condition, and enhance the retention of your curls. When using Not Your Mother's Curl Talk Defining Curl Cream, you’ll want to start with damp hair. Evenly apply a small amount of the citrus jasmine scented cream to your curls, working it from your roots through to the ends. While you do this, enjoy notes of lemon, jasmine, rose water, sunflower and sandalwood. You can always add more if needed. Plus, a little pro tip, you can combine Curl Talk Frizz Control Sculpting Gel and Curl Talk Defining Cream for the ultimate curl definition. Not Your Mother's Curl Talk Defining Curl Cream is perfect for all curly hair types - 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B & 4C - including both natural and color-treated hair. It also contains protein and is free of sulfate surfactants, silicones, parabens and drying alcohol.

CURL TALK DEFINING CREAM, Your answer to achieving clearly defined curls.

Can you guess what’s firm, flexible and flake-free? It’s your curls, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. As a member of one of our most-loved collections, it’s only appropriate that our Frizz Control Styling Gel bend the rules of your typical gel to give you the best of both worlds: highly defined curls that still have their natural movement. Formulated with Not Your Mother’s Rice Curl Complex—a blend of rice, keratin amino acids and enzymes— Curl Talk Frizz Control Styling Gel will hydrate, condition, and enhance the retention of your curls. As you live it up with your touchable curl definition, you can also rest assured that your newly styled curls will be completely flake-free. When using Not Your Mother's Curl Talk Frizz Control Sculpting Gel, scrunch the gel into your hair. As you wait for the citrus jasmine scented gel to dry, take in the notes of lemon, jasmine, rose water, sunflower and sandalwood. Oh, and a little pro tip, on refresh day or wash day you can combine Curl Talk Frizz Control Sculpting Gel with Not Your Mother’s Curl Talk Defining Cream for bouncy, defined curls that are even softer and more hydrated. Not Your Mother's Curl Talk Frizz Control Sculpting Gel is perfect for all curly hair types - 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B & 4C - including both natural and color-treated hair. It also contains protein and is free of sulfate surfactants, silicones, parabens, and drying alcohol.

CURL TALK FRIZZ CONTROL SCULPTING GEL, Highly defined curls and natural movement.

Enhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that means: curls with more definition, shine and strength.

CURL TALK BONDING CONDITIONER, CURL TALK BOND COND 237ML

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray. Sulfate surfactant free, Silicone free, Paraben free, Dye free, Drying alcohol free, Gluten free, Cruelty-free

CURL TALK LEAVE-IN CONDITIONER, CURL LEAVE-IN

Keep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. Ready for less breakage, less frizz and more curl definition?

CURL TALK BONDING SHAMPOO, CURL TALK BOND SHAMP 237ML

For hair that’s full of life. Refresh hair instantly with Not Your Mother’s Plump for Joy Dry Shampoo. It delivers ultimate oil absorption reviving lifeless locks leaving them feeling soft and clean as freshly washed in a matter of minutes. Because we know that you don’t have time to waste. Formulated with natural rice and barley starches, this orange mango scented dry shampoo spray pairs these powerful oil-absorbing ingredients to extend your look without any of that powdery buildup. Notes of orange, wild mint, mango and coconut milk will have you so swept up that you may even forget you didn’t wash your hair. Plus, as you stay looking fresh, you can rest assured that there will never be a trace of white residue—yes, even for you dark-haired beauties. When you’re ready for your refresh, shake the dry shampoo vigorously and hold it 8-10 inches away as you spray onto your roots. Massage thoroughly with your fingertips and brush through. Now that your hair is fresh and prepped, you can go ahead and style as you normally would. Not Your Mother’s Plump for Joy Dry Shampoo is cruelty free, free of sulfates, silicones, parabens, dyes, and aluminum. It’s also safe for color-treated hair and great for all hair types. What can we say, time is precious, and so is your hair.

PLUMP FOR JOY DRY SHAMPOO, Refresh and volumize hair!

Skip the wash, and enjoy the refresh with Not Your Mother’s Clean Freak Refreshing Dry Shampoo. It delivers ultimate oil absorption for an instant refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. Because we know that you don’t have time to waste. Formulated with natural rice and barley starches, this fresh citrus scented dry shampoo spray pairs these powerful oil-absorbing ingredients to extend your look without any of that powdery buildup. Notes of orange, lemon, lavender, rose and jasmine will have you so swept up that you may even forget you didn’t wash your hair. Plus, as you stay looking fresh, you can rest assured that there will never be a trace of white residue—yes, even for you dark-haired beauties. When you’re ready for your refresh, shake the dry shampoo vigorously and hold it 8-10 inches away as you spray onto your roots. Massage thoroughly with your fingertips and brush through. Now that your hair is fresh and prepped, you can go ahead and style as you normally would. Not Your Mother’s Clean Freak Refreshing Dry Shampoo is cruelty free, free of sulfates, silicones, parabens, dyes, and aluminum. It’s also safe for color-treated hair and great for all hair types. What can we say, time is precious, and so is your hair.

CLEAN FREAK ORIGINAL DRY SHAMPOO, Skip the wash, and enjoy the refresh!

The beach looks good on you. That’s why we’ve created Not Your Mother’s Beach Babe Texturizing Sea Salt Spray. It’s the secret weapon to achieving those signature tousled waves that leads everyone to believe you just spent the day relaxing at the beach. Since we know you can’t always keep the ocean and its breeze on call, we’ve bottled up their magic touch so that you can achieve that chic-yet-laid back beach babe look wherever and whenever you want it. Formulated with dead sea salt and sea kelp, Not Your Mother’s Beach Babe Texturizing Sea Salt Spray creates separation and body and leaves your hair with a texturized, matte finish. It’s versatile too. You can use it on straight, wavy or curly hair. It's safe for natural hair and color-treated hair, and also free of sulfates, parabens, phthalates and dyes. It doesn’t matter if your hair is wet or dry, if you’re in the bathroom with your arsenal of styling tools, or you’re on the go. Let it air dry, or use a diffuser for even more volume. Scrunch it in, or style with your fingers to create more precise separation for your waves. Your beach babe waves will pair perfectly with the sea salt spray's tropical vanilla coconut fragrance that Not Your Mother’s fans rave about. The mix of sea spray, eucalyptus, lemon, almond, tropical fruit, coconut, vanilla and tonka bean creates a scent that will fully transport your toes to the sand if your hair hasn’t already done so.

BEACH BABE TEXTURIZING SEA SALT  SPRAY, The beach looks good on you!

Beach hair meet clean hair. Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo. It delivers ultimate oil absorption for that care-free, tousled look that will leave your locks feeling soft and clean as freshly washed in matter of minutes. Because we know that you don’t have time to waste. Formulated with natural rice and barley starches, this toasted coconut scented dry shampoo spray pairs these powerful oil-absorbing ingredients to extend your look without any of that powdery buildup. Notes of coconut, almond, orange blossom and vanilla will have you so swept up that you may even forget you didn’t wash your hair. Plus, as you stay looking fresh, you can rest assured that there will never be a trace of white residue—yes, even for you dark-haired beauties. When you’re ready for your refresh, shake the dry shampoo vigorously and hold it 8-10 inches away as you spray onto your roots. Massage thoroughly with your fingertips and brush through. Now that your hair is fresh and prepped, you can go ahead and style as you normally would. Not Your Mother’s Beach Babe Dry Shampoo is cruelty free, free of sulfates, silicones, parabens, dyes, and aluminum. It’s also safe for color-treated hair and great for all hair types. What can we say, time is precious, and so is your hair.

BEACH BABE DRY SHAMPOO, Beach hair meet clean hair!

When it comes to hair, strong is the new healthy. That’s why Not Your Mother’s Way to Grow Long & Strong Shampoo gently cleanses to remove build up without any harsh chemicals, while leaving your locks feeling healthier, softer, and shinier than before.&nbsp; No sulfate surfactants, No parabens, No phthalates, No dyes, No gluten, Cruelty-free, Vegan

WAY TO GROW SHAMPOO, Grow Shampoo

Strong is the new healthy. With Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner it can also be your hair’s new reality. This anti-breakage leave-in conditioner is clinically tested to reduce your hair’s breakage, because why ruin a good thing? No sulfate surfactants, No parabens, No phthalates, No dyes, No gluten, Cruelty-free, Vegan

WAY TO GROW LEAVE IN CONDITIONER, Grow Leave-In

Hello, healthy hair. Not Your Mother’s Way to Grow Long & Strong Conditioner is the perfect antidote for damaged hair. This biotin conditioner works by moisturizing, hydrating and strengthening from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother. No sulfate surfactants, No parabens, No phthalates, No dyes, No gluten, Cruelty-free, Vegan.

WAY TO GROW CONDITIONER, Grow Conditioner

A brighter, stronger, softer blonde is yours with Not Your Mother’s Blonde Moment Tone & Repair Purple Conditioner. It’s packed with toning power to fight unwanted brass and yellow tones while it hydrates, protects, and detangles—so you’re left with visibly vibrant hair that feels as strong as it looks.

BLONDE MOMENT TONE & REPAIR PURPLE CONDITIONER, PURPLE COND 237ML

Refresh hair instantly with Not Your Mother’s Unscented Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers ultimate oil absorption for an instant refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. No fragrance,&nbsp;&nbsp;no water necessary, no white residue, no powdery buildup and no time wasted—ever. Sulfate surfactant free, Silicone free, Paraben free, Fragrance free, Aluminum free, Vegan, Dye free, Cruelty free

CLEAN FREAK DRY SHAMPOO UNSCENTED, Clean Freak Unscented

Skip the wash, and enjoy the refresh with Not Your Mother’s Clean Freak Refreshing Travel Size Dry Shampoo. It delivers ultimate oil absorption for an instant refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. Because we know that you don’t have time to waste. Formulated with natural rice and barley starches, this fresh citrus scented dry shampoo spray pairs these powerful oil-absorbing ingredients to extend your look without any of that powdery buildup. Notes of orange, lemon, lavender, rose and jasmine will have you so swept up that you may even forget you didn’t wash your hair. Plus, as you stay looking fresh, you can rest assured that there will never be a trace of white residue—yes, even for you dark-haired beauties. When you’re ready for your refresh, shake the dry shampoo vigorously and hold it 8-10 inches away as you spray onto your roots. Massage thoroughly with your fingertips and brush through. Now that your hair is fresh and prepped, you can go ahead and style as you normally would. Not Your Mother’s Clean Freak Refreshing Mini Dry Shampoo is cruelty free, free of sulfates, silicones, parabens, dyes, and aluminum. It’s also safe for color-treated hair and great for all hair types. What can we say, time is precious, and so is your hair.

CLEAN FREAK ORIGINAL DRY SHAMPOO TRAVEL, Refresh hair instantly!

So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450 °F heat. Now you can simplify your routine without sacrificing what you need.

ALL EYES ON ME 10-IN-1 HAIR PERFECTOR, 10-IN-1 HAIR PERFECT 177ML

We’re bringing the beach to you. A hint of aloe extract in Not Your Mother’s Beach Babe Soft Waves tropical banana scented sea salt styling spray makes for softer, lightly tousled beach waves that have a touch-friendly finish. While you’re looking like you just spent the day at the beach, the added UV protection is helping to keep your hair safe from daily sun damage. Sulfate surfactant free, Paraben free, Phthalate free, Dye free, Vegan, Gluten free, Cruelty free

BEACH BABE SOFT WAVES SEA SALT SPRAY, Soft Waves Spray

Refresh hair instantly with Not Your Mother’s Clean Freak Tapioca Dry Shampoo. The aluminum-free formula delivers ultimate oil absorption for an instant refresh that will leave your locks feeling soft and clean as freshly washed with a warm sugar scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever. Sulfate surfactant free, Silicone free, Paraben free, Aluminum free, Vegan, Dye free, Cruelty free

CLEAN FREAK DRY SHAMPOO TAPIOCA, Clean Freak Tapioca

For your most vibrant blonde, Not Your Mother’s Blonde Moment Tone & Repair Purple Shampoo packs toning power with added hydration and repairing benefits. Lather up and give your locks a healthy boost, leaving unwanted brass and yellow tones behind so you stay blonder for longer.

BLONDE MOMENT TONE & REPAIR PURPLE SHAMPOO, PURPLE SHAMP 237ML

We’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.

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